Results

Across four films, the platform translated cultural attention into measurable educational impact. The films generated billions in reach, secured $4M in incremental funding, and moved beyond awareness into classrooms and institutions, now leveraged across 20 Canadian school boards, the Canadian Armed Forces, and UNESCO workshops. In 2025 alone it inspired 58 programs, 89 workshops, and 22 education projects across five provinces.

Collectively, the work resulted in workshops reaching almost 40,000 young men and a 224% staffing increase at White Ribbon, embedding conversations about healthy masculinity where lasting change happens.